Clik here to view.
Contrarian Content Marketing: How to Zig When Everyone Else Zags
Confession: I’m a content marketing manager who hates most content. It’s all so boring! It’s true in the consumer world – as Choire Sicha, co-founder of The Awl, just said in an interview for The...
View ArticleClik here to view.
7 Marketing Clichés That Make You Sound Like A Hack
Do you know the etymology of the word “cliché”? It’s a printer’s term – back when printers had to physically arrange letters together to form words and paragraphs and pages, they would sometimes...
View ArticleClik here to view.
Google Calls Takebacks on Authorship Photos: An Alternate Theory
When Google announced a couple of weeks ago that Google+ authorship markup would be disappearing from the SERPs, Larry and Rand Fishkin were on the same page – both suspected that the reason for the...
View ArticleClik here to view.
The 3 Types of Links that Send Legit Referral Traffic
I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful...
View ArticleClik here to view.
Learn the Secrets of Online Community Management from Moz’s Erica McGillivray...
Today I’m happy to share an interview I did over email with Erica McGillivray. Erica is a die-hard geek who spends a ridiculous amount of time being nerdy (her words, not mine!), both professionally...
View ArticleClik here to view.
Is Google Testing Paid Local Search Ads?
Dr. Pete just tweeted a screenshot of a SERP that he spotted last night – Google appears to be running a test with paid local search results! Just popped up on Google last night – Is this paid local?...
View ArticleClik here to view.
3 Content Marketing ‘Best Practices’ That Small Businesses Should Ignore
As much as we may hate to admit it, the rules are always different for small businesses. Most of our clients fit in the small-to-medium-sized bucket, and hey, we’re right there in that bucket with you....
View ArticleClik here to view.
How to Be a Data Scientist: An Interview with Dr. Pete Meyers of Moz
Here at WordStream, we occasionally do a “Make a Wish” exercise where everyone gets to make a few (work-related) wishes and we try our best to make them a reality. Recently, I wished to hire a data...
View ArticleClik here to view.
How To Get A Million+ Blog Visits Per Month
As more and more brands become publishers, the competition for eyeballs on your content continues to grow. The web is now pretty much littered with blogs – some super successful and others … not so...
View ArticleClik here to view.
4 Email Marketing Mistakes That Make Your Members Hit ‘Unsubscribe’
We’re pretty big fans of email marketing here at WordStream, and over the past year or so we’ve been sharing all our best advice on creating effective email marketing campaigns. But it’s not enough...
View ArticleClik here to view.
Search Trends By State: Top Trending Searches In All 50 States
Don’t you just love those map graphics that show you what people call “soda” in every state? Or what the favorite local beer is? I do! That’s why I decided to create one for search. Behold: The top...
View ArticleClik here to view.
4 Stealable Ways Great Public Speakers Make Sure You Remember Them
I just got back from MozCon and I’m still dreaming about conferencing – you know how it’s hard to go back to normal walking after you get off a trampoline? Call it a variation of the Tetris Effect....
View ArticleClik here to view.
3 Tips for Ranking in the Answer Box (AKA Position Zero)
It was the great Pete Meyers, better known as Dr. Pete, who got me thinking of the Google Answer Box as “Position Zero” back at Mozcon this summer. That’s because Google sometimes features your content...
View ArticleClik here to view.
3 Cool New Keyword Tools for Generating Content Ideas
You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up...
View ArticleClik here to view.
Intent Marketing: The Life-Changing Magic of Giving People What They Want
You know that feeling when you think you’ve come up with something new and brilliant and then you google it and find out it’s been said a hundred times before? That was me last week with the phrase...
View ArticleClik here to view.
5 Quick & Actionable Tips for Better Content Marketing Images
Hey guys, you know you should be using images in your content marketing, right? RIGHT? Apparently, you don’t! I see blog posts every week that have exactly zero images. It shocks me that anyone would...
View ArticleClik here to view.
9 Easy Ways to Improve Your Marketing Resume
I’m not going to mince words: Hiring kind of sucks. First, if I’m hiring for a marketing role, that usually means someone on my team is moving on, and that’s bittersweet. It’s great to see people I’ve...
View ArticleClik here to view.
10 Question-Based Keywords That Drive Tons Of High-Quality Traffic
I was pretty psyched a few months back when Glenn Gabe published some research showing that WordStream is “the king of featured snippets,” ranking in more featured snippets (AKA position zero) than any...
View ArticleClik here to view.
4 Super-Smart Keyword Research Ideas that Boost SEO
I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of...
View ArticleClik here to view.
Value of a #1 Google Ranking Down 37% in Two Years?
SEO is hard, y’all. It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau. It’s harder...
View ArticleClik here to view.
The 25 Most Expensive Keywords in AdWords – 2017 Edition!
Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword...
View ArticleClik here to view.
10 Self-Editing Tips that Will Make You a Better Writer
I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears (translation: pet...
View ArticleClik here to view.
The 7-Step Guide to Creating Amazing Cornerstone Content
From time to time, people ask me what my #1 content marketing tip is. Often, these people are new to content marketing – they have a new site or business, or they just haven’t tried to build traffic...
View ArticleClik here to view.
State of the Digital Marketing Agency in 2018
Last year, we released our first-ever State of the Agency report, an inside look at how digital marketing agencies run their businesses. It was a big hit, so this year, we’re doing it again, with...
View ArticleClik here to view.
Google Mobile Benchmarks – by Ad Type! [DATA]
Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and...
View Article
